Privacy Policy

Last updated: June 5, 2025

Introduction

PushCola values your privacy. This Privacy Policy describes how we collect, use and protect your personal information when you use our coupon and content creator platform.

Information We Collect

We collect the following information to provide our platform services:

  • Email address for account registration and communication
  • TikTok account data: username, public profile ID, avatar, follower count, and public profile information
  • Content performance data: post views, likes, comments, shares, and engagement metrics for campaign validation
  • Technical data: device information, IP address, browser type, and usage analytics
  • Campaign data: coupon claims, redemptions, and participation in brand campaigns

Third-Party Integrations

Our platform integrates with several third-party services to provide functionality:

  • TikTok API: TikTok API: We use TikTok's OAuth system to verify your identity and access public profile information and post metrics for campaign validation.
  • Social Media APIs: Social Media APIs: Integration with Twitter, Facebook, and Instagram for sharing campaign links and tracking engagement.
  • Analytics Services: Analytics Services: We use analytics tools to track platform usage, optimize performance, and provide campaign insights.
  • Payment Processing: Payment Processing: Secure payment processors handle reward distribution and financial transactions.
  • AI Content Analysis: AI Content Analysis: Our systems analyze posted content to verify compliance with campaign requirements using machine learning technology.

How We Use Your Information

We use your information for the following purposes:

  • Provide platform services: account management, campaign participation, and reward distribution
  • Identity verification: confirm your TikTok account ownership and campaign eligibility
  • Content validation: verify that your posts meet brand campaign requirements
  • Send important updates: campaign notifications, reward confirmations, and platform updates
  • Platform improvement: analyze usage patterns to enhance user experience and features
  • Legal compliance: meet regulatory requirements and protect platform integrity

When We Share Your Information

We only share your information in the following circumstances:

  • Brand partners: Share campaign performance data in aggregated or anonymized form for campaign analytics
  • Service providers: Share necessary data with cloud infrastructure, AI analysis, and payment processing partners under strict confidentiality agreements
  • Legal requirements: When required by law, court order, or to protect our rights and the safety of our users
  • Business transfers: In the event of a merger, acquisition, or asset sale, user data may be transferred under the same privacy protections

Data Retention

We retain your data for the following periods:

  • Active accounts: Data is retained while your account is active and for a reasonable period thereafter
  • Inactive accounts: Account data may be deleted after 3 years of inactivity
  • Legal requirements: Some data may be retained longer to comply with legal obligations
  • Aggregated analytics data may be retained indefinitely in anonymized form

Data Security

We implement comprehensive security measures to protect your information: encryption in transit and at rest, access controls, regular security audits, and compliance with industry standards.

Cookies and Similar Technologies

We use cookies and similar technologies to improve user experience, maintain login sessions, collect usage analytics, and provide personalized content. You can manage cookie preferences through your browser settings.

Your Privacy Rights

You have the following rights regarding your personal data:

  • Access: Request a copy of the personal data we hold about you
  • Correction: Request correction of inaccurate or incomplete data
  • Deletion: Request deletion of your personal data (subject to legal retention requirements)
  • Data portability: Request your data in a machine-readable format for transfer to another service
  • Object to processing: Object to certain types of data processing
  • Withdraw consent: Withdraw consent for data processing where consent is the legal basis

Contact Information

For privacy-related questions, data requests, or concerns, contact us at privacy@pushcola.com. We will respond to your inquiry within 30 days.

Policy Updates

We may update this Privacy Policy periodically. We will notify you of significant changes via email or platform notification. Continued use of the platform after updates constitutes acceptance of the revised policy.